• Central Arroyo & Rose Bowl ULI StudyULI Final Report_Cover 

    The Urban Land Institute (ULI) visited Pasadena in January 2012 to conduct a Governors Advisory Panel for the 254 acre Central Arroyo. The study area contained the Rose Bowl stadium, Brookside Golf Course and Clubhouse, Brookside Park, Rose Bowl Aquatics Center, Kidspace Museum, surface parking lots and the 3.3 mile recreational loop.

    The panel presented their recommendations to the community on February 2nd:
    ULI Powerpoint Presentation  

    The recommendations have now been summarized in a written report:
    ULI Final Report  

    The panel included experts in the fields of planning, landscape architecture and development to study how Pasadena could enhance revenue from the Central Arroyo by creating additional amenities and services for existing users without creating negative impacts. During their visit, the panel toured the area and interviewed stakeholders before brainstorming ideas and developing recommendations. Stakeholders included representatives of adjacent neighborhood groups, a variety of Arroyo users, the business community, Rose Bowl Operating Company (RBOC) Board, city staff and City Council.

    The ULI is a nonprofit organization dedicated to research and education on land use and development issues. The ULI conducts Governors Advisory Panels free of charge to assist communities by bringing experts from across the nation together to provide unbiased strategic advice on complex land use issues. 

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