REDEVELOPMENT - GOALS & OBJECTIVES

Goal Number 1
Encourage and aid the economic development of all project areas.

Objectives:

1. Preserve and expand downtown Pasadena as a regional retail/commercial destination by maintaining a desired mix of retail, commercial and market rate housing.

2. Preserve and expand existing retail/commercial centers throughout the project areas serving local and neighborhood needs.

3. Preserve and expand existing office space catering to national and regional companies.

4. Encourage all forms of private development and redevelopment activities which will provide employment opportunities at all income levels.

5. To further aid economic development, encourage the highest level of urban design and architectural preservation consistent with reasonable use and economic feasibility considerations.

6. Encourage development opportunities adjacent to and benefited by public mass transportation thoroughfares.

7. To further aid economic development, assist, as appropriate, private cultural, sports and convention facilities.

8. Finance appropriate studies, planning documents, and other necessary activities to help implement Goal Number 1.

9. Throughout the project areas promote and assist business retention/expansion activities.

Goal Number 2
Improve and construct infrastructure and public facilities which
benefit the project areas.

Objectives:

1. Provide funding for public facilities, such as parking facilities; cultural, sports and convention facilities; and community facilities.

2. Provide funding for infrastructure improvements in the public way (including sewer, storm drain, water systems and surface improvements).

3. Provide funding for programs and activities which benefit the project areas by reducing traffic congestion, improving public safety, and reducing parking deficiencies.

4. Provide funding for public service facilities such as libraries, senior centers and public safety facilities which benefit the project areas.

5. Finance appropriate studies, planning documents, and other necessary activities to help implement Goal Number 2.

Goal Number 3
Increase, improve and preserve the supply of quality affordable housing available for all segments of the community.

Objectives:

1. As permitted by law, continue to help meet the housing needs of Special Needs Populations including: i) assisted living; 
   ii) physically disabled; iii) homeless; iv) persons with AIDS or HIV positive; v) mentally disabled; and vi) seniors..

2. Continue efforts to increase: i) construction of new ownership housing; and ii) home buyer assistance programs.

3. Continue efforts to increase: i) construction of new rental housing; ii) rental assistance; and iii) rental to ownership conversion programs.

4. Continue to seek out partnerships with other agencies, organizations and City departments such as HUD, for-profit and non-profit organizations and Planning and Development Department to retain affordability, and/or acquire and rehabilitate single and multi family units, and support and promote development of affordable housing.

5. Continue to conduct outreach and education programs for the development community, property owners, and potential homebuyers.

6. Continue to encourage and support infill residential development as a way to reduce urban sprawl and to better utilize available land resources and existing urban infrastructure systems.

7. Continue to promote balanced geographic dispersal of all forms of assisted affordable housing development throughout the City in accordance with the General Plan, and as permitted by redevelopment law, and address barriers to this objective.

8. Identify and effectively utilize all available financing sources available to the Commission.

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