Over the last decade, the
City of Pasadena has adopted several innovative tobacco control policies.
Despite the success of citywide policies, minority adults, youth, and children
in Northwest Pasadena still suffer disproportionately from the negative health
effects of tobacco use and secondhand smoke.
Funded by the Centers for
Disease Control and Prevention, the City of Pasadena Public Health Department has
launched an anti-smoking media campaign as part of the Pasadena REACH (Racial
and Ethnic Approaches to Community Health) Project.
Three ads were created to combat the use of electronic cigarettes, flavored tobacco products, and mentholated cigarettes among Hispanic/Latinos and
African Americans in the city, focusing in Northwest Pasadena. Pasadena is a racially diverse community. The 2014 American Community Survey reports 37.9% of Pasadena's residents are White (Non-Hispanic), 33.6% are Hispanic, 10.5% are Black/African American, and 14.7% are Asian.
The Pasadena REACH ads can be
found throughout the city in the interior placards inside Pasadena Transit buses, in bus shelter displays, and through social
media starting mid-November. Click here to read the official news release.
Click on the image below to view the full ad.
Tobacco use is the number one cause of preventable death in the United States. The following facts demonstrate the need to reduce smoking initiation rates and be a highly effective and efficient method of reducing long-term smoking rates.
Return to the Pasadena Tobacco Control Program website for information on local tobacco control polices.