PASADENA, Calif.—The City of Pasadena and Visit Pasadena are launching the “From Pasadena, with Love” campaign to put a spotlight on the city’s independent businesses and encourage the public to shop and dine local this holiday season. The 2021 campaign will run from Small Business Saturday (Nov. 27) through Friday, Dec. 24, and will feature welcome stations across the city, Pasadena-branded swag, and experiential gifts unique to Pasadena.
Aimed at encouraging the community to shop small and dine local, the “From Pasadena, with Love” theme shows local love for the city while highlighting feelings of gratitude for the public’s ongoing support of the local business community. “As we focus on recovery efforts, the importance of supporting our local business community is crucial,” says Eric Duyshart, economic development manager for the City of Pasadena. “Shopping and dining local helps to keep dollars in our local economy and people employed, not to mention helps to fund vital community services, schools and parks.”
To thank the public, campaign welcome stations will be located across the city. Beginning on Small Business Saturday (Nov. 27), customers who visit a campaign welcome station will get a chance to win Pasadena-branded swag and experiences. Gifts will range from custom enamel pins and totes to museum admissions, music festival passes and Rose Parade tickets.
The “From Pasadena, with Love” prizes will be distributed first-come, first-serve at the welcome stations listed below:
Civic Center Area
Buttercup, 300 E. Colorado Blvd., Suite 157
Frenchifornia, 247 E. Colorado Blvd.
College Commercial Area
Dot & Dough, 1731 E. Colorado Blvd.
Lucky Baldwins, 1770 E. Colorado Blvd.
East Washington Commercial Area
Sidecca, 1389 E. Colorado Blvd.
Southern Roots, 1387 E. Washington Blvd.
Fair Grove Commercial Area
Blvd Nursery, 170 E. Orange Grove Blvd.
El Dorado, 140 E. Orange Grove Blvd.
Hastings Commercial Area
Pasadena Sandwich Company, 259 Sierra Madre Villa Ave., Suite 102
Vromans Bookstore, 3729 E. Foothill Blvd.
HeArt (South Fair Oaks Health & Arts Commercial Area)
Cerveceria de Pueblo, 141 W. Bellevue Dr., Suite 100
Jones Coffee Roasters, 693 S. Raymond Ave.
Lamanda Commercial Area
Plate 38, 2361 E. Colorado Blvd.
Rosebud Café, 2302 E. Colorado Blvd.
Lincoln Commercial Area
Highlight Coffee, 2071 Lincoln Ave.
North Lake Commercial Area
Kathleen’s Restaurant, 595 N. Lake Ave.
Polkatots Cupcakes, 720 N. Lake Ave.
Hömage, 100 N. Fair Oaks Ave.
Lather, 17 E. Colorado Blvd.
Neon Retro Arcade, 28 S. Raymond Ave.
Lêberry Bakert & Donut, 445 E. Colorado Blvd.
Mercadito Monarca Cultural Arts Gift Shop, 696 E. Colorado Blvd., Suite 19
Vroman’s Bookstore, 695 E. Colorado Blvd.
South Lake Avenue
Float Coffee Shop, 380 S. Lake Ave., Suite 106
Ten Thousand Villages, 567 S. Lake Ave.
Walnut Commercial Area
Pasadena Cyclery, 1670 E. Walnut St.
Independent and small businesses across the city are invited to participate in the “From Pasadena, with Love” holiday shop local campaign. To do so, businesses are encouraged to:
- Download branded graphics for the Shop Pasadena campaign from www.visitpasadena.com/businessresources for use on their business social media feeds.
- Post a Gratitude Message Sign with a special note to customers and the public on their business social media feeds. To request a gratitude sign, email firstname.lastname@example.org.
- Encourage customers to tag #ShopPasadena on their social feeds to spread awareness about the importance of shopping and dining local.
For more information about the “From Pasadena, With Love” holiday shop local campaign, visit www.visitpasadena.com/shopsmall.
Stay connected to the City of Pasadena! Visit us online at www.cityofpasadena.net; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the Citizen Service Center Monday through Friday during business hours at (626) 744-7311.
About the Pasadena Convention & Visitors Bureau
The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. With over 650 restaurants, more per capita than New York City, for guests to enjoy, including shopping and entertainment, Pasadena offers something for everyone. For more information about planning a trip to Pasadena, contact the Pasadena Convention & Visitors Bureau at (800) 307-7977 or log on to www.VisitPasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.