City of Pasadena and Pasadena Convention & Visitors Bureau Launch "Shop Pasadena" and Other Resources to Support the Reopening of Pasadena Businesses

PASADENA, Calif.—The City of Pasadena and the Pasadena Convention & Visitors Bureau have announced the launch of “Shop Pasadena,” an online webpage featuring Pasadena’s small and independent retailers now open for in-store shopping and curbside pickup. Shop Pasadena is arriving just in time for people to shop for Father’s Day, graduations, and everyday retail.

The Shop Pasadena webpage features a variety of shopping categories from apparel and entertainment to home and outdoor recreation. Retailers have opted in to be listed, and businesses who meet the minimum criteria are encouraged to submit their businesses for inclusion at Content must meet certain criteria.

Shop Pasadena is one of three resource directories that the City and Convention & Visitors Bureau established to support the ongoing operations and reopening of its business community. The other two resources include “Dine Pasadena,” a directory of Pasadena restaurants open for takeout and curbside service as well as “Connect Pasadena,” a directory of curated educational and engaging content from Pasadena businesses and cultural institutions. With school out and summer camps yet to reopen, Connect Pasadena is a great source for the community to stay active, entertained and enlightened.

All three resources–Shop Pasadena, Dine Pasadena, and Connect Pasadena–can be found online at

To be added to the directories, businesses must meet certain criteria.

Since the launch of the Shop Pasadena, Dine Pasadena and Connect Pasadena directories in March, these directories have garnered over 25,000 website views.

Stay connected to the City of Pasadena! Visit us online at; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the Citizen Service Center, 7:30 a.m. to 5 p.m., Monday through Friday at (626) 744-7311.

About the Pasadena Convention & Visitors Bureau

The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. For more information, contact the Pasadena Convention & Visitors Bureau at (800) 307-7977 or log on to Follow us on Instagram and Facebook at @VisitPasadena.