City Of Pasadena Celebrates 626 Day

626 Day 2021 image graphicPASADENA, Calif.—Visit Pasadena and the City of Pasadena are pleased to announce 626 Day, a citywide campaign encouraging locals and visitors to support the businesses and cultural institutions that make our city shine. From its hip dining scene to its unique shops and museums, Pasadena is a city ready to be explored.

The day-long event on Saturday, June 26, includes a planned social media takeover with posts by Pasadena businesses and social media elements for locals and visitors to use on their own social feeds. For ways to celebrate and support local business, visit the Pasadena 626 Day page at

“We have a lot to celebrate in anticipation of statewide restrictions being lifted and our businesses and museums finally returning to normal,” said Economic Development Manager Eric Duyshart, “I encourage everyone to join in the fun of Pasadena 626 Day by supporting our local businesses, making plans to visit our cultural institutions, and taking in the amenities that Pasadena has to offer.”

Businesses and cultural institutions across the city are invited to participate in Pasadena 626 Day by offering discounts and in-person promotions to entice locals and visitors back. Interested businesses can find out more details and fill out the 626 Day Business Participation Form at

“Pasadena has always been a diverse destination with many attractions to explore. We are excited to be able to showcase all that the city has to offer and allow visitors to participate in Pasadena 626 Day. We hope that by doing so, they will discover new adventures they can experience. Now that things have reopened, this encourages traveling and helps our businesses recover,” said Jeanne Goldschmidt, executive director of Visit Pasadena.

Visit Pasadena and the City of Pasadena will also be hosting an Instagram giveaway contest featuring Pasadena prizes. Those interested can fill out the Instagram story survey using the hashtag #Pasadena626Day for a chance to win. For added fun, social media users can add Pasadena-branded GIPHY stickers to their Instagram story posts to show local love for Pasadena, California.

For questions about the 626 Day campaign, please contact the City of Pasadena Economic Development Office at (626)744-7357 or visit

About Visit Pasadena

The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. For more information, go to Follow along on Instagram and Facebook at @VisitPasadena.

Stay connected to the City of Pasadena! Visit us online at; follow us on Twitter, Instagram and Facebook; or call the Citizen Service Center Monday through Friday during business hours at (626) 744-7311.