Pasadena Celebrates 100th Anniversary of Women’s Right to Vote With Virtual Campaign

PASADENA, Calif.—Today, on Women’s Equality Day—the day that celebrates the passage of the 19th amendment—the City of Pasadena launched the #VoteCauseWeCan campaign to mobilize all voting-eligible women in Pasadena and across the state to exercise their right to vote.

The City is calling on community members and everyone else on social media to visit their campaign website and help increase voter turnout this year, especially among women and first-time voters. The website features:

  • Direct links to voter registration and information on how to vote;
  • Downloadable graphics and sample messages to share on social media with the official campaign hashtag #VoteCauseWeCan;
  • A branded Zoom background to use during your next virtual meeting;
  • A list of upcoming voter registration and other events; and
  • More ways to participate.

“We spent much of the past year thinking about ways to celebrate the landmark passage of women’s right to vote and increase voter turnout with in-person events. But, the pandemic forced us to shift our focus to things we could do virtually that would generate the same energy and excitement. In a way, it’s worked in our favor because we’re going to be able to reach a lot more people,” says District 2 Councilmember Margaret McAustin.

On the evening of August 26, to commemorate the launch of the #VoteCauseWeCan campaign, Pasadena City Hall will be uplit in purple and gold—symbolic colors of the women’s suffrage movement. Rose Bowl Stadium’s lighted logo will also switch to purple and gold, and the Pasadena Convention Center will be uplit with the campaign logo. Community members are encouraged to come by and take photos to share on social media with the hashtag #VoteCauseWeCan. While visiting, please observe all COVID safety protocols, including face coverings and physical distancing.

The campaign will run through Election Day, and the City encourages you to keep checking the campaign website, cityofpasadena.net/VoteCauseWeCan, for updated information and event listings.

If your organization is interested in partnering with the City on the #VoteCauseWeCan campaign, please contact Araceli Mellem at amellem@cityofpasadena.net.

Stay connected to the City of Pasadena! Visit us online at www.cityofpasadena.net; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the City Service Center, 7:30 a.m. to 5 p.m., Monday through Friday at (626) 744-7311.