PASADENA, Calif.—Pasadena Public Health Department (PPHD) is announcing the winners of the innovative #VaccinatePasadena Video Contest during a ceremony at Day One, 175 N. Euclid Ave., on Thursday, April 28, at 5:30 p.m.
The #VaccinatePasadena Video Contest, launched this past February, gave Pasadena students ages 4-24 (grades TK-college) the opportunity to submit artwork or share a short video on TikTok or Instagram with a powerful and positive COVID-19 vaccine message. PPHD used print and digital media ads in English and Spanish to promote the contest. Social media ads alone generated over 900,000 impressions.
Thirty-seven students from 20 different schools across Pasadena entered the contest to educate their peers about the benefits of choosing vaccination. They also countered misinformation and myths that have prevented some from protecting themselves and their families with vaccination.
Students competed in different grade categories—elementary school, middle school, high school and college—for a chance to win gift cards ranging from $75 to $1,500 for their team and school. Awards were funded by a grant through L.A. Care Health Plan.
“COVID-19 has dramatically impacted kids and young adults on a personal level. The #VaccinatePasadena Video Contest gave students a creative way to share with peers and others in the community how vaccination has renewed their sense of hope and optimism for the future,” says Dr. Ying-Ying Goh, Pasadena Public Health Department director and health officer. “We can’t wait to showcase the winners and share their entries.”
After the awards ceremony, the winning entries will be posted to the City’s #VaccinatePasadena Video Contest webpage and shared on the City’s social media channels, including Facebook, Instagram and Twitter.
In Pasadena, children and some young adults lag behind other age groups in vaccination rates. The Centers for Disease Control and Prevention (CDC) recommends everyone age 5 and older get vaccinated against COVID-19, and everyone age 12 and older get a vaccine booster.
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