Briefing for the Pasadena Business Community July 1, 2020

In an effort to keep you informed of developments related to COVID-19, the City of Pasadena offers the following information to the Pasadena business community. Our goal is to disseminate accurate public health information, offer recommendations to prepare for and slow the spread of the virus, and provide links to resources for additional information. Please disseminate this information with your businesses, community partners, etc.

Urgent & Important Updates for Pasadena Businesses 

New State Directive- Indoor Dining & Other Indoor Activities To Temporarily Close

Earlier today, the Governor and the California Department of Public Health released guidance directing counties on the County Monitoring List for three consecutive days or more to close indoor operations for certain sectors. As Pasadena falls within the County of Los Angeles, and is subject to the same requirements, the Governor's directive applies to Pasadena businesses. A revised Health Order from the Pasadena Public Health Officer is expected tonight.

The Governor's directive applies to the following business sectors:

  1. Indoor Dine-In Restaurants
  2. Indoor Wineries & Tasting Rooms
  3. Indoor Family Entertainment Centers
  4. Indoor Zoos and Museums
  5. Indoor Cardrooms

The Pasadena Public Health Order goes into effect at midnight, tonight, and will apply for a minimum of three weeks, and is subject to an extension based on epidemiological indicators.

Today's announcement came quickly on the heels of the Governor's June 28th announcement which required the immediate closure of bars in counties on the State's Monitoring List. Within Los Angeles County, all bars were required to close effective immediately, and until further notice. The community spread of COVID-19 continues to be a concern, especially in Los Angeles County where the number of new COVID cases continues to increase. To read the full text of the California Department of Public Health Order, click here.

Guidance & Protocols - Revisions Will Be Posted on City's COVID Business Page

Previously issued guidance & protocols for restaurants, bars, pubs, and tasting rooms has been revised and can be found on the City's COVID Business webpage. For more information, click here.

Previously issued guidance and protocols for museums and galleries will be posted to the City's COVID-19 Business webpage within the next 24 hours. To view the guidance, once revised and posted, click here.

Pasadena COVID-19 Small Business Relief Fund

The Pasadena Community Foundation is accepting applications from Pasadena-based storefront retail and restaurant businesses for grants up to $10,000. Pasadena businesses should not delay as the application portal closes at 5 pm on Friday, July 10th.

Eligible businesses will need to assemble supporting documentation such as business tax returns, balance sheets, profit and loss statements, and summary payroll reports. Once awarded, grant funds may be used for business-related operational costs, including COVID-19-related expenses, and reopening compliance costs.  Seed funding for the COVID-19 Small Business Relief Fund was approved by City Council earlier in June. To view the grant guidelines and access the application, visit the Pasadena Community Foundation Website, or click here. 

LA County Sanitation Rebates for Businesses Impacted by COVID-19

The Los Angeles County Sanitation Districts have created a rebate program to aid businesses whose sewer usage was reduced due to COVID-19 stay-at-home orders. This program provides qualified businesses a partial rebate of their fiscal year 2019-20 Sanitation District service charge payment made on their property tax bill. For more information, click here.

LA County COVID-19 Recovery Fund- Grants for Small Businesses & Micro-Entrepreneurs

The LA Regional COVID-19 Recovery Fund is open to micro-entrepreneurs, small businesses, and non-profits ranging between $5,000 - $15,000. The fund has $3 million ready to deploy over 6 application rounds beginning July 6th through September 25th. For more information and to review eligibility requirements, click here. 

Update on Process for the Investigation of Complaints & Non-Compliance With Protocols

The City's Environmental Health Division has teamed up with Code Enforcement to investigate restaurant complaints related to the reopening protocol. To request information or submit a complaint, contact the city through the City Service Center by calling (626) 744-7311 or visiting The Code Enforcement Division already investigates complaints and provides education regarding reopening protocols at other business types including offices, salons, museums, fitness facilities, and retail locations, and are highly knowledgeable regarding the requirements.

Helpful Links Regarding COVID-19:

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Please encourage your merchants, business owners, and associates to subscribe to receive these business updates related to the City of Pasadena's response to COVID-19. To subscribe, click here.

We appreciate our business community's patience, understanding, and support
as we navigate the challenges related to COVID-19.
We are a resilient community.
We are in this together.
Please stay healthy and safe.