City of Pasadena Employees to Support Denim Day, April 24

PASADENA, Calif.—City of Pasadena employees will support Denim Day on Wednesday, April 24, by wearing jeans.

For the past 20 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove them, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in 1999 in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign, community members, elected officials, businesses and students are asked to make a social statement with their fashion by wearing jeans on Denim Day as a visible means of protest against the misconceptions that surround sexual assault.

“It takes cross-sector collaborations and educational awareness campaigns, such as Denim Day, to bring attention to this issue that continues to plague our society, and ensure we are all informed and equipped to combat sexual violence. We are thankful to Patti Giggans and her wonderful team at Peace Over Violence for helping create a society free of violence,” says Norma Fernandez, chair of Pasadena’s Commission on the Status of Women.

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