Come to Pasadena to Shop Small & Win Big During the “From Pasadena, with Love” Holiday Shopping Campaign


WHO: The City of Pasadena and Visit Pasadena have launched the “From Pasadena, with Love” holiday shop local campaign to promote the hundreds of the city’s small and independent businesses. The campaign theme shows local love for Pasadena and expresses gratitude for the public’s ongoing support of the local business community.

WHAT: The “From Pasadena, with Love” holiday shopping campaignfeatures 26 welcome stations at small businesses across Pasadena. When the public visits these welcome stations, they get a chance to win Pasadena-branded swag and experiences. Prizes are distributed first-come, first serve, and include:

Tickets: Rose Parade, Cruel World Music Festival Passes, Just Like Heaven Music Festival Passes, Kidspace Children’s Museum Family Packs, Pasadena Playhouse Theater

Hotel: Courtyard Marriott Hotel Stay, Langham Huntington, Pasadena Chuan Spa Gift Certificate

Gift Certificates: Gale’s Italian Restaurant, Cerveceria Del Pueblo, Coffee & Plants, El Dorado, Elisa B, Float Pasadena, Homage, Koko’s Mediterranean Café, Lucky Baldwins, Pasadena Antique Mall, Love Bug & Me, Mercadito Monarca, Remainders Creative Reuse, Walker/Viden Luxury Consignment, April Blooms, Pasadena Sandwich Company

Merchandise & Services: Jones Coffee Roasters, Kidspace Children’s Museum, Monica Linda Photography, GLOW Beauty, Spenga Pasadena, Stride Pasadena, Roscoe’s House of Chicken N Waffles, Local Power Washers, The Soap Kitchen

WHEN: The campaign launches on Small Business Saturday (Saturday, November 27) and will run thru December 24.

WHERE: Twenty-six campaign welcome stations, located citywide in Pasadena, will offer opportunities for the public to win Pasadena-branded swag and experiences. To view the full list of welcome station locations, visit

HOW: To participate, visit any campaign welcome station from Saturday, November 27 thru December 24. Customers will get a chance to win Pasadena-branded swag and experiences. The public is encouraged to shop small and dine local to keep dollars in our local economy and people employed, not to mention fund vital community services, schools and parks.

For more information about the “From Pasadena, With Love,” holiday shop local campaign visit

Stay connected to the City of Pasadena! Visit us online at; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the Citizen Service Center, 7:30 a.m. to 5 p.m., Monday through Friday at (626) 744-7311.
MEDIA CONTACT: Lisa Derderian, City PIO (626) 945-5169