"From Pasadena, with Love" Holiday Shop Local Campaign Launched by the City of Pasadena & Visit Pasadena

FOR IMMEDIATE RELEASE: November 16, 2021
Lisa Derderian, Pasadena Public Information Officer, City Manager’s Office
(626) 744-4755, lderderian@cityofpasadena.net

The City of Pasadena and Visit Pasadena are launching the “From Pasadena, with Love” campaign to put a spotlight on the city’s independent businesses and encourage the public to shop and dine local this holiday season. The 2021 campaign will run from Small Business Saturday (Saturday, November 27) through Friday, December 24, and will feature welcome stations across the city, Pasadena-branded swag and experiential gifts unique to Pasadena.
Aimed at encouraging the community to shop small and dine local, the “From Pasadena, with Love” theme shows local love for the city while highlighting feelings of gratitude for the public’s ongoing support of the local business community. “As we focus on recovery efforts, the importance of supporting our local business community is crucial,” says Eric Duyshart, Economic Development Manager for the City of Pasadena. “Shopping and dining local helps to keep dollars in our local economy and people employed, not to mention helps to fund vital community services, schools and parks.”
To thank the public, campaign welcome stations will be located across the city. Beginning on Small Business Saturday (Saturday, November 27, 2021) customers who visit a campaign welcome station will get a chance to win Pasadena-branded swag and experiences. Gifts will range from custom enamel pins and totes to museum admissions, music festival passes and Rose Parade tickets.
The “From Pasadena, with Love” prizes will be distributed first-come, first-serve, at the welcome stations listed below:
Civic Center Area
Buttercup, 300 East Colorado Boulevard Suite 157
Frenchifornia, 247 East Colorado Boulevard
College Commercial Area
Dot & Dough, 1731 East Colorado Boulevard
Lucky Baldwins, 1770 East Colorado Boulevard

East Washington Commercial Area

Sidecca, 1389 East Colorado Boulevard
Southern Roots, 1387 East Washington Boulevard
Fair Grove Commercial Area

Blvd Nursery, 170 East Orange Grove Boulevard
El Dorado, 140 East Orange Grove Boulevard

Hastings Commercial Area

Pasadena Sandwich Company, 259 Sierra Madre Villa Ave., Suite 102
Vromans Bookstore, 3729 East Foothill Boulevard

HeArt (South Fair Oaks Health & Arts Commercial Area)

Cerveceria de Pueblo, 141 West Bellevue Drive, Suite 100
Jones Coffee Roasters, 693 South Raymond
Lamanda Commercial Area

Plate 38, 2361 East Colorado Boulevard
Rosebud Café, 2302 East Colorado Boulevard

Lincoln Commercial Area

Highlight Coffee, 2071 Lincoln Avenue

North Lake Commercial Area
Kathleen’s Restaurant, 595 North Lake Avenue
Polkatots Cupcakes, 720 North Lake Avenue

Old Pasadena

Hömage, 100 North Fair Oaks
Lather, 17 East Colorado Boulevard
Neon Retro Arcade, 28 South Raymond

Playhouse Village

Lêberry Bakert & Donut, 445 East Colorado Boulevard
Mercadito Monarca Cultural Arts Gift Shop, 696 East Colorado Boulevard, Suite 19
Vroman’s Bookstore, 695 East Colorado Boulevard

South Lake Avenue
Float Coffee Shop, 380 South Lake Avenue Suite 106
Ten Thousand Villages, 567 South Lake Avenue
Walnut Commercial Area

Pasadena Cyclery, 1670 East Walnut Street

Independent and small businesses across the city are invited to participate in the “From Pasadena, with Love” holiday shop local campaign. To do so, businesses are encouraged to:
• Download branded graphics for the Shop Pasadena campaign from www.visitpasadena.com/businessresources for use on their business social media feeds.
• Post a “Gratitude Message Sign” with a special note to customers and the public on their business social media feeds. To request a gratitude sign, email vmejia@cityofpasadena.net.
• Encourage customers to tag #shoppasadena on their social feeds to spread awareness about the importance of shopping and dining local.
For more information about the “From Pasadena, With Love” holiday shop local campaign, go to www.visitpasadena.com/shopsmall/.
About the City of Pasadena
Stay connected to the City of Pasadena! Visit us online at www.cityofpasadena.net; follow us on Twitter at @PasadenaGov, and Instagram and Facebook at @CityOfPasadena; or call the Citizen Service Center, 7:30 a.m. to 5 p.m., Monday through Friday at (626) 744-7311.
About the Pasadena Convention & Visitors Bureau
The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure travel destination. With over 650 restaurants, more per capita than New York City, for guests to enjoy, including shopping and entertainment, Pasadena offers something for everyone. For more information about planning a trip to Pasadena, contact the Pasadena Convention & Visitors Bureau at (800) 307-7977 or log on to www.VisitPasadena.com. Follow us on Instagram and Facebook at @VisitPasadena.