Jens Weiden Selected as Rose Bowl Stadium New GM / CEO

PASADENA, Calif. (May 27, 2022) The Rose Bowl Operating Company’s Board of Directors has announced that Jens Weiden will become the new General Manager/Chief Executive Officer of the organization effective July 1, 2022, pending formal approval of the full Board of Directors in the coming weeks. Weiden will replace retiring General Manager/Chief Executive Officer, Darryl Dunn.

Weiden currently serves as the RBOC’s Chief Revenue Officer, a position he has held since 2013. During his tenure, Weiden has led a dynamic team that has increased enterprise event revenue by over 500% since arriving at the Rose Bowl. Under his leadership, the Rose Bowl campus became one of the most dynamic entertainment venues in the nation during the COVID-19 pandemic, putting on innovative events that provided safe entertainment during a difficult time. Weiden has also been instrumental in leading the Rose Bowl Stadium Premium Seating & Sponsorship teams and has been integral in attracting world-class musical acts and sporting events to America’s Stadium. 

“I am truly honored to continue to build upon the 27-year legacy that Darryl established, supported by an unbelievable team of professionals throughout the RBOC organization,” said Weiden. “We will work collaboratively with the Mayor, City Council, City Manager and all Pasadena residents to ensure that the Rose Bowl campus remains a world-renown destination and point of pride for the community. I am grateful to the RBOC’s Board of Directors’ confidence in my abilities and leadership, and I am eager to begin the next chapter in our storied history.”

Prior to joining the RBOC Staff, Weiden worked for the San Francisco Giants and was responsible for all non-baseball events at Oracle Park.  He has also held positions at 24 Hour Fitness Corp. where he led marketing efforts and was a General Manager for the American Golf Corporation. Weiden holds a bachelor’s degree from St. Mary’s College (California). 

“A few years ago, the Board asked Darryl Dunn to develop a deep pool of executive staff to ensure that a transition would go smoothly—and it paid off,” said RBOC Board of Directors’ President Steve Haderlein. “We are thrilled that we can stay within the organization as Jens has proven to be invaluable in so many ways during his tenure in Pasadena. We are excited about what the future holds and are confident that Jens, and our entire senior team and staff, will lead us to even greater heights.” 


About the Rose Bowl Stadium

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift and U2, international and Premier League soccer matches and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.