The Pasadena Police Department is proud to once again participate in the Annual Pink Patch Project. The Pink Patch Project is an innovative public awareness campaign designed to bring attention to the fight against breast cancer and to support cancer research organizations in combating this devastating disease. This is a collaborative effort between the Los Angeles County Police Chiefs' Association and over 300 participating public safety agencies throughout the country, including international partners in Spain and France. Breast Cancer Awareness month is a yearly campaign spanning the month of October which educates and stresses the importance of the prevention, diagnosis, treatment and cure of Breast Cancer.

Each participating agency designs a vibrant pink version of their uniform patch to be worn on their regular uniform during the month of October. The bright pink patches are intended to stimulate conversations with the community and encourage discussion with the public about the importance of early detection and treatment.

Last year the Pasadena Police Department raised over $4,500 for the “Pink Patch Project” breast cancer awareness campaign. This year, Pasadena PD will be selling Pink PD Patches and Pink Badge Pins for $10 each, face masks for $12, and T-Shirts for $20 each. All proceeds benefit City of Hope Cancer Research.