“Authentically Yours, Pasadena” Shines Spotlight on Small and Independent Businesses for Holiday Shopping Season

PASADENA, Calif.—The City of Pasadena and Visit Pasadena have announced this year’s holiday season campaign, “Authentically Yours, Pasadena,” to celebrate small and independent local businesses. The campaign kicks off on Small Business Saturday, Nov. 25, with welcome stations at 25 small businesses across the city to inspire visitors and community members to shop small and dine local. Welcome stations will be stocked with canvas shopping totes, gifted on a first-come, first-served basis. The goal of “Authentically Yours, Pasadena” is to encourage residents and visitors to promote economic growth, job creation, and community cohesion while maintaining unique and diverse local markets by choosing to support locally-owned businesses.

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