Pasadena Agency Outlines Detailed Plans for City’s $108,000 Deep Tech Marketing Campaign

The Pasadena City Council recently awarded a $108,000 contract to Echo Factory, a local marketing agency, to develop a campaign promoting the city’s burgeoning deep technology sector. The initiative, which aligns with the city’s new Economic Development Strategic Plan, aims to attract investments and support the growth of advanced science and engineering companies in Pasadena.

During the Economic Development and Technology Committee meeting on June 18, 2024, Echo Factory CEO and founder Mike Schaffer presented the agency’s plans for the year-long project.