The City of Pasadena is here to support your business as you prepare for major international events, including the 2026 U.S. Women’s Open, FIFA World Cup 2026™, Super Bowl LXI, and the 2028 Olympic & Paralympic Games, taking place in Pasadena and the greater Los Angeles region. Below are resources and services designed to help you plan, participate, and take full advantage of the opportunities these globally recognized events bring to the City of Roses.
Prepare for Sporting Events
Become a Vendor for Major Games
Get in the Game LA
Get in the Game LA is a resource hub for suppliers looking to prepare and compete for contracts for the upcoming major events across Los Angeles. They match businesses to advising, cohort training, and on-demand classes. To learn more, visit getinthegamela.com.
LA28 Supplier Registration Portal
LA28 has committed to supporting local and small businesses while investing in a more resilient Los Angeles. Through its Community Business Supplier Program, LA28 aims to direct 75% of spending to local businesses and 25% to small businesses. Suppliers interested in working with LA28 may register at la28.supplierone.co. Opportunities will not be posted directly on this site. LA28 may contact registered businesses with additional information if a relevant opportunity arises. Registration does not guarantee a contract. Visit https://la28.supplierone.co/ to learn more.
Regional Alliance Marketplace for Procurement (RAMP) - City of Los Angeles
RAMP is City of Los Angeles’s online platform and initiative to centralize public and private contracting opportunities. The platform serves as a “one-stop hub” for businesses to apply for contract opportunities from various agencies and regional partners. This platform will be the home to upcoming LA28 Olympic and Paralympic game announcements and contracting.
Sign up to receive notifications at rampla.org
Business Connect: Los Angeles Sports & Entertainment Commission
LASEC Business Connect is the official supplier procurement program of the Los Angeles Sports & Entertainment Commission. The program identifies entrepreneurs capable of providing goods and services for major events, offering them professional development, mentorship, and resources to help grow their businesses. Eligibility requires certification as a minority, woman, LGBTQ+, person with disabilities, or veteran-owned business that provides services that match the event production needs. The program will support businesses interested in pursuing opportunities related to NBA All-Star 2026, the 2026 U.S. Women’s Open, FIFA World Cup 2026, Super Bowl LXI, and the 2028 Olympic & Paralympic Games.
Learn more at lasec.net/business-connect
Procure LA
ProcureLA provides free services and resources to equip small businesses with the knowledge and tools needed to successfully secure contracts. Operated by PACE (Pacific Asian Consortium in Employment), ProcureLA provides procurement education and connects vendor networks with major private and public industry stakeholders in the City of Los Angeles. The program supports businesses who are both new to contracting or looking to expand your opportunities.
Apply by completing Procure LA Intake Form
Get Involved in the FIFA World Cup 26™
The FIFA World Cup 26™ will hold 8 matches in Los Angeles from June 12th to July 20th, 2026. This event will be the largest single-sport event in history. While the City of Pasadena will not host any games, the World Cup provides a chance for local businesses to attract soccer fans from all over the world.
Branding and Event Guidelines:
If you are planning on hosting a World Cup event or running a promotion, you can NOT use any official FIFA logos or branding on any marketing materials or signs. Single-branded sports retail stores, restaurants, breweries, and airports can NOT use “FIFA World Cup 26™” on any promotional materials. Businesses can use teams’ national flags, team colors, and general soccer motifs. Some example events that follow these regulations include live music nights inspired by teams’ countries, themed trivia nights, or discounts for fans that wear their team’s colors or jerseys. For more information and specific details on marketing guidelines, check out the Official Community Activation Toolkit here.
Watch Party Guidelines :
Small-scale non-commercial events with an attendance of less than 1000 people do not require FIFA review or a license from FIFA’s Media Partners. These events include watch parties that occur under a business’ typical programming (i.e. bars and restaurants) or small community center events. Larger events (with 1000 or more attendees) or commercial events (involving admission fees, sponsorships, or any financial benefits) require review from FIFA and a license from FIFA’s Media Partners. For more information and the application for a public viewing license, visit FIFA™ Public Viewing page.
Interested in more engagement opportunities, resources, and the latest World Cup news? Subscribe to the Los Angeles Host Committee’s official newsletter.
Procurement Opportunities:
The Los Angeles World Cup 2026 Host Committee, in collaboration with FIFA's Local Supplier Program, is selecting LA based businesses to provide goods and services for the upcoming games. The committee is selecting businesses that are a direct source of a wide range of services, including but not limited to Catering, Audio Visual, and Event Production. For a full list of criteria and to apply, visit Opportunities for Local Businesses web page. The application will close at the beginning of March, so do not hesitate to apply.
Resources and Funding
City of Los Angeles Contract Financing Program
The Contract Financing Program (CFP) was designed to help professional service providers access the capital they need to complete contracts awarded by the City of Los Angeles. This loan program offers small businesses short-term, competitive interest rate loans to assist with securing the initial funds necessary to cover direct contract costs such as materials, equipment, and hiring employees to fulfill City contracts that might otherwise be out of reach.
Learn more and apply: www.procurela.com/financing
Small Business Development Center
Hosted by Pasadena City College, the SBDC offers no-cost, personalized consulting services to entrepreneurs, whether you’re looking to start a new business or need some advice expanding an existing business. Schedule a one-on-one appointment or check out their workshops to learn about topics ranging from loan applications to positioning your business for long-term success.
Visit SBDC's website, email sbdc@pasadena.edu, or call (626) 585-3105 to learn more.
Women’s Business Center
The Women’s Business Center serves women entrepreneurs in the San Gabriel Valley, offering free advising on starting a business, marketing, and funding to help businesswomen thrive.
To connect with the WBC, make an appointment through their online booking system or visit www.pasadenawbc.org.
LA28 Olympics & Paralympics Information
You can find all the information for the upcoming 2028 Olympic and Paralympic Games at LA28.org, including game plans, ticketing, hospitality, volunteering, partners, official gear, and more.
Official LA28 Tickets for the Olympic Games go on sale in 2026, and 2028 Paralympic Games tickets are available for purchase in 2027.
Learn how to register and purchase your tickets here.
To stay up to date on any new developments, sign up for the LA28 newsletter and follow the games on social media @LA28.
Ticketing and Other Information
LA28 Olympics and Paralympics Tickets
Interested fans must register for tickets on LA28.org by March18th to register for the draw for a chance to receive a time slot to purchase tickets. From March 31st to April 7th, selected recipients will be notified via email of their allotted time slot, where they’ll be able to purchase tickets.
For more information of how to register and purchase tickets, visit https://la28.org/en/ticketing.html.
LA28 Olympics and Paralympics Volunteer Opportunities
Interested in volunteer opportunities for the 2028 Olympics? Sign up at https://la28.org/en/volunteer.html to be notified when volunteers are needed for community events, and games-time events in the future.