Shop Pasadena

“Authentically Yours, Pasadena” Holiday Shop Local Campaign

Pasadena’s 2023 holiday shop local campaign will launch on Small Business Saturday (Saturday, November 25th) and will run through December 24th. The “Authentically Yours, Pasadena” holiday shopping campaign is sponsored by the City of Pasadena and Visit Pasadena to encourage the public to shop local for all of its shopping needs. This year’s theme amplifies the people, places and great finds that give Pasadena its vibrancy and authentic flavor. Welcome stations will be stocked with canvas shopping totes, gifted on a first-come, first-served basis.

Campaign Welcome Stations

The following small and independent businesses will serve as official campaign welcome stations for the “Authentically Yours, Pasadena” shop local campaign:

Civic Center Area
Frenchifornia, 247 East Colorado Boulevard

College Commercial Area
Daisy Mint, 1218 E. Colorado Blvd.
Bubble Puff & Tea, 1543 E. Colorado Blvd.

East Washington Commercial Area
Lavender & Honey, 1383 E. Washington Blvd.

Fair Grove Area
Blvd Nursery Pasadena, 170 E Orange Grove Blvd

Hastings Commercial Area
Han’s Beauty Shoppe, 3644 Foothill Blvd.

HeArt (South Fair Oaks Health & Arts Commercial Area)
Jones Coffee Roasters, 693 S. Raymond Ave.
April Blooms, 14 E. Bellevue Dr.
Cervecería Del Pueblo, 141 W. Bellevue Dr., Suite 100

Lamanda Commercial Area
Rosebud Coffee, 2302 East Colorado Blvd.


Lincoln Commercial Area
Highlight Coffee, 2071 Lincoln Ave.
Semolina Artisanal Pasta, 1976 Lincoln Ave.

North Lake Commercial Area
Roma Market, 918 N. Lake Ave.
Pasadena Roots, 867 E. Washington Blvd.

Old Pasadena
Lather, 40 W. Colorado Blvd.
Homage, 100 N. Fair Oaks Ave.
Bad Bee Boutique, 33 E. Colorado Blvd.
I Like Pie Bakeshop, 38 S. Raymond Ave.
Glee + Co, 13 Douglas Alley

Playhouse Village
Banter & Bliss Candle Co., 450 E. Colorado Blvd.
The Monarca Collective, 696 E. Colorado Blvd., Suite 19
Vroman’s Bookstore, 695 E. Colorado Blvd.

South Lake Avenue
The Bee Cottage, 496 S. Lake Ave.
Republik Coffee, 854 E. Green St.

Walnut Commercial Area
Pasadena Cyclery, 1670 E. Walnut St.

How Business Can Participate

Independent and small businesses across the city are invited to participate in the “Authentically Yours, Pasadena” shop local campaign. To do so, businesses are encouraged to:

    • Download branded graphics for the Shop Pasadena campaign from for use on your own social media feeds.
    • Post a “Gratitude Message Sign” with a special note to your customers and the public on your social feed. The City/CVB will repost your content throughout the campaign via posts or stories. To request a gratitude sign, email or
    • Encourage customers to tag #shoppasadena on their social feeds to spread awareness about the importance of shopping and dining local.