Shop Pasadena

“From Pasadena, with Love” Holiday Shop Local Campaign

Pasadena’s 2021 holiday shop local campaign will launch on Small Business Saturday (Saturday, November 27th) and will run through December 24th. The “From Pasadena, with Love” holiday shopping campaign is sponsored by the City of Pasadena and Visit Pasadena to encourage the public to shop local for all of its shopping needs. This year’s theme shows local love for the city while highlighting feelings of gratitude for the public’s ongoing support of our local business community.

Win Prizes When Shopping Local

Beginning on Small Business Saturday, customers who visit a campaign welcome station will get a chance to win Pasadena-branded swag and experiences. Gifts will range from custom enamel pins and totes to restaurant gift cards, museum admissions, music festival passes, Rose Parade passes, and more. The “From Pasadena, with Love” prizes will be distributed first come, first serve at the welcome stations listed below.

Campaign Welcome Stations

The following small and independent businesses will serve as official campaign welcome stations for the “From Pasadena, With Love” shop local campaign:

Civic Center Area

Buttercup, 300 East Colorado Boulevard Suite 157
Frenchifornia, 247 East Colorado Boulevard

College Commercial Area
Dot’n’Dough, 1731 East Colorado Boulevard
Lucky Baldwins, 1770 East Colorado Boulevard

East Washington Commercial Area
Sidecca, 1389 East Colorado Boulevard
Southern Roots, 1387 East Washington Boulevard

Fair Grove Commercial Area
Blvd Nursery, 170 East Orange Grove Boulevard
El Dorado, 140 East Orange Grove Boulevard

Hastings Commercial Area
Pasadena Sandwich Company, 259 Sierra Madre Villa Ave., Suite 102
Vromans Bookstore, 3729 East Foothill Boulevard

HeArt (South Fair Oaks Health & Arts Commercial Area)
Cerveceria de Pueblo, 141 West Bellevue Drive, Suite 100
Jones Coffee Roasters, 693 South Raymond

Lamanda Commercial Area
Plate 38, 2361 East Colorado Boulevard
Rosebud Café, 2302 East Colorado Boulevard

Lincoln Commercial Area
Highlight Coffee, 2071 Lincoln Avenue

North Lake Commercial Area
Kathleen’s Restaurant, 595 North Lake Avenue
Polkatots Cupcakes, 720 North Lake Avenue

Old Pasadena
Hömage, 100 North Fair Oaks
Lather, 17 East Colorado Boulevard
Neon Retro Arcade, 28 South Raymond

Playhouse Village
Lêberry Bakert & Donut, 445 East Colorado Boulevard
Mercadito Monarca Cultural Arts Gift Shop, 696 East Colorado Boulevard, Suite 19
Vroman’s Bookstore, 695 East Colorado Boulevard

South Lake Avenue
Float Coffee Shop, 380 South Lake Avenue Suite 106
Ten Thousand Villages, 567 South Lake Avenue

Walnut Commercial Area
Pasadena Cyclery, 1670 East Walnut Street

Why Shop Local

There’s a special connection that comes with shopping and dining local. Whether it’s a friendly face that greets you at your favorite store or eatery or the shop owner who gives back to their community, Pasadena’s businesses need support from the local community in order to keep their doors open and the lights on. In addition to the special connections to be had, shopping local helps to keep dollars in our local economy to support our schools, parks and vital community services. For more information, go to

How Business Can Participate

Independent and small businesses across the city are invited to participate in the “From Pasadena, with Love” shop local campaign. To do so, businesses are encouraged to:

    • Download branded graphics for the Shop Pasadena campaign from for use on your own social media feeds.
    • Post a “Gratitude Message Sign” with a special note to your customers and the public on your social feed. The City/CVB will repost your content throughout the campaign via posts or stories. To request a gratitude sign, email
    • Encourage customers to tag #shoppasadena on their social feeds to spread awareness about the importance of shopping and dining local.