Shop Pasadena

Why Shop Local

There’s a special connection that comes with shopping and dining local. Whether it’s a friendly face that greets you at your favorite store or eatery or the shop owner who gives back to their community, Pasadena’s businesses need support from the local community in order to keep their doors open and the lights on. In addition to the special connections to be had, shopping local helps to keep dollars in our local economy to support our schools, parks and vital community services. For more information, go to

How Business Can Participate

Independent and small businesses across the city are invited to participate in the Shop Pasadena Campaign. To do so, businesses are encouraged to:

  • Download branded graphics for the Shop Pasadena campaign from for use on their own social media feeds.
  • Add their businesses contact information, specials and promotions to the Shop & Dine Pasadena directories located at
  • Encourage customers to tag #shoppasadena on their social feeds to spread awareness about the importance of shopping and dining local.