“Authentically Yours, Pasadena” Holiday Shop Local Campaign
Pasadena’s 2023 holiday shop local campaign will launch on Small Business Saturday (Saturday, November 25th) and will run through December 24th. The “Authentically Yours, Pasadena” holiday shopping campaign is sponsored by the City of Pasadena and Visit Pasadena to encourage the public to shop local for all of its shopping needs. This year’s theme amplifies the people, places and great finds that give Pasadena its vibrancy and authentic flavor. Welcome stations will be stocked with canvas shopping totes, gifted on a first-come, first-served basis.
Campaign Welcome Stations
The following small and independent businesses will serve as official campaign welcome stations for the “Authentically Yours, Pasadena” shop local campaign:
Civic Center Area
Frenchifornia, 247 East Colorado Boulevard
East Washington Commercial Area
Lavender & Honey, 1383 E. Washington Blvd.
Fair Grove Area
Blvd Nursery Pasadena, 170 E Orange Grove Blvd
Hastings Commercial Area
Han’s Beauty Shoppe, 3644 Foothill Blvd.
Lamanda Commercial Area
Rosebud Coffee, 2302 East Colorado Blvd.
Walnut Commercial Area
Pasadena Cyclery, 1670 E. Walnut St.
How Business Can Participate
Independent and small businesses across the city are invited to participate in the “Authentically Yours, Pasadena” shop local campaign. To do so, businesses are encouraged to:
- Download branded graphics for the Shop Pasadena campaign from www.visitpasadena.com/shoplocal for use on your own social media feeds.
- Post a “Gratitude Message Sign” with a special note to your customers and the public on your social feed. The City/CVB will repost your content throughout the campaign via posts or stories. To request a gratitude sign, email email@example.com or firstname.lastname@example.org.
- Encourage customers to tag #shoppasadena on their social feeds to spread awareness about the importance of shopping and dining local.