Business License Scam Alert

Recently the City has been made aware of business license holders in Pasadena being targeted and threatened by phony websites and emails posing as the City in an attempt to steal license holders’ personal information.
Example of scam: website spoofing
Example of a City website spoofing with a phony identify verification popup.

Always verify the URL of websites you are visiting. If you are unsure of a website, use the Google Safe Browsing tool or similar trusted tool to verify the site.

Example of a phony identity verification websiteAnother Example of a phony identity verification website

Examples of City website's spoofing.

Be sure to check the spelling of website links and email addresses. Scammers use small typos that aren't easily caught when passively read, such as the difference between Passadena and Pasadena.

If in doubt about the legitimacy of an email or website purporting to be the City of Pasadena contact the City directly to verify. Use the contact details prominently posted on the City’s website at