Important City Phone Numbers
|Visitor Hotline (Dec. 11 - Dec. 31)||(877) 793-9911|
|Citizen Service Center||(626) 744-7311|
|Towed Vehicles New Year’s Eve/Day||(626) 577-6426|
|Towed Vehicles All Other Times||(626) 744-4265|
|See Something, Say Something||(626) 744-4241|
|Business License Office (Foot Peddlers)||(626) 744-4166|
|Health Department (Food Vendors)||(626) 744-6004|
Parade Route Vending
To sell merchandise or food along the Rose Parade route, a vendor is required to obtain a New Year’s Foot Peddler License from the Pasadena Business License Office (food & merchandise vendors) and the Pasadena Public Health Department (food vendors only). Permits are valid between 7 p.m. on Dec. 31, 2019 through 11:59 p.m. on Jan. 1, 2020. Parade route vendor licenses and permits are zone specific, with certain rules and prohibitions that apply, as noted in the map below.
Parking Restrictions & Vehicle Towing
Streets along and adjacent to the parade route will be posted with temporary “No Parking – Tow Away” signs. Please adhere to posted parking restrictions to avoid your car from being towed.
Overnight parking restrictions will be lifted citywide from 12/23/19 – 1/3/20. During this time, overnight parking permits will not be required to park on city streets. All other parking restrictions and prohibitions will apply.
If your car is towed on New Year’s Eve, call (626) 577-6426 between the hours of 5 p.m. on Dec. 31, 2019 and 6 p.m. on Jan. 1, 2020 for information on how to retrieve your car from the temporary tow lot. If your car is towed at any other time, call the Police Department’s Record Section at (626) 744-4265.
Parade Day Street Closures
On New Year’s Day, there will be numerous street closures in effect along and adjacent to the parade route. By 6 a.m., cross streets along the route will be restricted to motor vehicles. To assist you with alternate access routes across the city, please use this map to identify your location and alternate routes.
Pre-Parade Street Closures & Simplified Detour Through Downtown
The parade route will once again close to motor vehicles beginning at 10 p.m. on Tuesday, Dec. 31, 2019 and will remain closed through the conclusion of the parade. The parade route will re-open by 2 p.m. on Wednesday, Jan. 1, 2020.
Should you need to travel in or through downtown, please use Walnut Street or the 210 Freeway for east/west travel north of Colorado Boulevard, and use Del Mar Boulevard or Cordova Street for east/west travel south of Colorado Boulevard. Prior to the start of the parade, certain cross streets will remain open to through traffic as noted on the map below.
Every year, Pasadena welcomes visitors and guests from around the world to celebrate “America’s New Year’s Celebration.” Between the stunning display of the Tournament of Roses Parade and the collegiate pageantry of the Rose Bowl Game, the city of roses shines bright on New Year’s Day.
Before traveling to Pasadena for New Years, please review the following information related to street closures, public transit, restricted parking areas, parade route vending, and more.