Arroyo Seco Master Sign Plan

The Arroyo Seco Master Sign Plan project will create a comprehensive sign program for the Arroyo Seco. It will address all three sections of Pasadena’s Arroyo Seco; Hahamongna Watershed Park, Central Arroyo Seco, and Lower Arroyo Seco. The sign program will define logos and graphic styles, materials, and sign placement. Types of signs include identification, directional, informative, regulatory, and trail signs.

MIG, Inc. has been selected by the City to assist in the preparation of the plan. MIG is based in Berkeley California and has a Pasadena office. They have extensive experience preparing sign programs and direct Arroyo Seco experience in both Hahamongna and Central Arroyo Seco.

The sign plan was originally described in the Arroyo Seco Design Guidelines, part of the Council-adopted 2003 Arroyo Seco Master Plan.


September 28, 2016: The Department of Public Works and MIG, Inc. have developed an online survey for the Pasadena community to help guide and shape a master sign plan for the Arroyo Seco.  The results of the brief survey will be used to help develop the sign component of the Arroyo Seco Master Plan.  The survey was available until October 21, 2016.


Design:  Underway
CEQA:  Pending
Construction Documents:  N/A. This project does not have a construction document component
Construction:  N/A. This project does not have a construction component


Los Angeles County Proposition ‘A’ funds: $160,000
City of Pasadena Residential Impact Fees: $10,000

Documents and Links

Planning and Design

The Arroyo Seco Design Guidelines provide a unifying set of criteria for the site development improvements set forth in the Arroyo Seco Master Plan for on-going, long-range improvements for the Arroyo Seco. These guidelines will lead to a unified park design that reflects the heritage of the Arroyo Seco and its relationship to the tradition of the City of Pasadena. The Arroyo Seco Design Guidelines provide specific site design solutions that are consistent with the existing Arroyo Seco Ordinance and a vehicle by which practical inputs for ongoing improvements can take place.

City Council Agenda Report, April 14, 2003

Design Guidelines Documents

Download Arroyo Seco Design Guidelines

Arroyo Seco Design Guidelines