Arroyo Seco Music and Arts Festival

PROJECT ADDRESS

PROJECT DESCRIPTION

The City of Pasadena and Rose Bowl Operating Company (RBOC) are considering entering into a license agreement with an event operator, Anschutz Entertainment Group (AEG or Festival operator), to host a three-day Music and Arts Festival on an annual basis at the Rose Bowl Stadium complex and parts of the Brookside Golf Course. The agreement would extend over 10 years, with two 5-year renewal options. The proposed Project would require amending the Pasadena Municipal Code, Chapter 3.32, Arroyo Seco Public Lands Ordinance, to increase the number of displacement events at the Rose Bowl from 12 to 15 per year without further approval of the City Council and to allow uses on the Brookside Golf Course to include displacement events.

The annual Festival is anticipated to include up to four music stages; a theatre performance stage; art displays; carnival rides; concession stands for merchandise sales, food, and drink; and cultural programming representative of Pasadena and the local environs. It is  anticipated that the four stages, some of which would be in tents, would be erected inside the Rose Bowl Stadium and on the Brookside Golf Course, with amplified sound occurring at each stage. An area known as Lot H would be used for parking for year one and would house a stage as an optional location in subsequent years. The annual Music and Arts Festival would have a capacity of up to 90,000 attendees daily, but would be limited to 75,000 daily attendees in the first year.

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CONTACT INFORMATION