Access to healthy food is a challenge for those who live, work, play and learn in Northwest Pasadena. Northwest Pasadena is characterized as a “food desert,” a name given to neighborhoods with a scarcity of grocery stores and an abundance of fast food outlets and convenience stores. People who live in food deserts are at a higher risk of becoming overweight and developing chronic diseases due to limited access to healthy options and poorer food choices.
The Healthy Retail Program promotes healthier, safer, and more vibrant neighborhoods in Northwest Pasadena by helping small store owners respond to a need in the community for greater access to fresh and healthy food. The Healthy Retail Program provides assistance to qualifying small stores in Northwest Pasadena. Assistance may include staff trainings, interior and exterior improvements, equipment, marketing materials, and community nutrition education.
Pasadena Healthy Retail Conversion Partners
The Healthy Retail Program is dedicated to increasing the healthy food options in small stores and improving the quality of life for all residents and businesses in Northwest Pasadena. In response to low scores on the Communities of Excellence in Nutrition, Physical Activity and Obesity Prevention (CX3) assessment tool, the Healthy Retail mini-grant project was initiated to assist small stores with increasing access to healthy food for its residents. Funded by the Community Development Block Grant (CDBG), mini-grants were provided to qualified stores.
In January 2018, mini-grants were awarded to two local small stores, the Corner Market and the Los Robles Market. Each storeowner worked with Healthy Retail staff to implement changes that encourage residents to make healthier decisions when purchasing food, including increasing access and visibility of healthier foods.
Meet our Healthy Retail Conversion Partners!
The Los Robles Market
- Arranged fresh vegetables and fruits in areas of prominence to encourage purchase
- Placed healthier items at eye-level to highlight healthier options
- Installed new window designs with healthy messaging in English and Spanish
- Improved marketing of fresh produce with exterior banners
- Purchased dry fruit table, and bulk grain display case, and open air refrigerator depending on the store’s needs
- Modified store’s interior layout to highlight fresh vegetable and fruit areas
- Provided technical assistance with healthy product placement
Pasadena Healthy Retail Makeover Before and After Photos
The Los Robles Market
We Need Your Help and Support!
How can you get involved?
- Support and shop at our Healthy Retail Program Partner locations.
- Advocate for healthy changes at small stores or markets in your neighborhood.
- Become a Healthy Retail Program volunteer! Our retail conversions would not have been possible without the help of dedicated volunteers.
Volunteers may assist with:
- Conducting community surveys to understand what improvements are needed at participating stores
- Participating in volunteer work days at stores
- Promoting special events at stores such as food demonstrations or grand openings
- Serving as a docent or assistant during special events
- Conducting store report cards following conversion
Volunteers working together to help create a healthier retail space in their community.