Tobacco Control

The Pasadena Tobacco Control Program aims to protect and preserve the health and well-being of the Pasadena Community from the harmful effects of tobacco and tobacco smoke, especially among youth. The program works through prevention education and public policy promotion. The Pasadena Tobacco Control Program works to change tobacco norms and policies throughout the city through the following activities:

  • Reducing the public’s exposure to secondhand smoke.
  • Reducing youth access to tobacco through policy initiatives and compliance checks.
  • Working to counter pro-tobacco advertising by prohibiting tobacco advertising
    in sensitive-use locations frequented by children.
  • Conducting health education seminars to educate the public about tobacco use.
  • Partnering with both an adult and a youth coalition to prevent tobacco use within the Pasadena community.

For nearly 30 years, Pasadena has been a leader in the battle against tobacco correlated death and disability through adoption of innovative tobacco control policies, with an “A” grade on the American Lung Association Report Card for eight (8) consecutive years (see the full report).  For more information about health education and media campaigns and other tobacco prevention efforts, call (626) 744-6014.

If you see a smoking violation, an illegal tobacco sale to an underage minor/youth (under the age of 21), or someone purchasing tobacco products for minors, please call (626) 744-6014

Pasadena REACH Program

In 2014, the Pasadena Public Health Department was awarded a $1.5 million grant by the Centers for Disease Control and Prevention (CDC) for a four-year outreach campaign to reduce ethnic and racial tobacco health-related disparities in Northwest Pasadena.

Pasadena was one of only 49 cities nationwide to be awarded the competitive Racial and Ethnic Approaches to Community Health (REACH) grant to prevent and control chronic diseases such as heart disease, stroke and cancer, which are the leading causes of death and disability in the U.S., according to the CDC.

The funds were used for the City’s outreach campaign to counter tobacco-related marketing efforts targeting low-income minority communities where African-American and Latino adults have a disproportionately high rate of tobacco use and exposure to secondhand smoke.

Outreach efforts included increasing awareness about the dangers of tobacco through public service announcements, community presentations and other events and marketing efforts.

Over the last decade, the City of Pasadena has adopted several innovative tobacco control policies. Despite the success of citywide policies, minority adults, youth and children in Northwest Pasadena still suffer disproportionately from the negative health effects of tobacco use and second-hand smoke. Three ads were created to combat the use of mentholated cigarettes, electronic cigarettes, and flavored tobacco products among Hispanics/Latinos and African Americans in the city, focusing in Northwest Pasadena. These ads were found throughout the city on transit ads, in bus shelters, on movie theater screens, at point-of-sale locations inside tobacco retailers, and through social media.

The bilingual media campaign ads were revealed at a press conference on November 16, 2016.

Pasadena REACH Partnership with Local Retailers & Sustainability Efforts

To date, there are at least 70% of the Pasadena tobacco retailers have shown support of the Pasadena REACH media campaign by voluntarily placing the ads inside of their stores. If you see any of these ads in your local retail store, let the retail staff know how much you appreciate the support!

Pasadena ACTION Enforcement

In 2016, California voters approved Proposition 56, an initiative increasing taxes on cigarettes and other tobacco products by $2 per pack.  These taxes are used to fund tobacco control education, schools, research, and enforcement of state and local tobacco control laws. In 2017, the California Department of Justice (DOJ) created a grant program for local governments to support efforts to reduce marketing of tobacco products and the illegal sale to underage youth of tobacco products.

In June 2018, the DOJ awarded the Pasadena Public Health Department (PPHD) a total of $1,423,484 over two years to conduct tobacco enforcement activities. The goal of the grant is to decrease access to tobacco products for persons under 21 years of age. The grant funds enforcement activities within the City that are focused on increasing retailer compliance with state laws, and compliance with local ordinances related to illegal sales and marketing of tobacco products to underage youth.

PPHD administers tobacco use prevention and control programs including the Tobacco Control Proposition 99 and Tobacco Control Proposition 56 programs, and from 2013-2018, the CDC REACH program. The Pasadena Actively Countering the Tobacco Industry In Our Neighborhood (ACTION) program will complement existing prevention and control programming and will be the only program focused on tobacco enforcement activities.

Approximately 27% of the grant funding will support a partnership with the Pasadena Police Department to assign law enforcement personnel to grant program activities. The funding will also involve the Pasadena City Attorney’s Office to prosecute violations of tobacco control laws. In addition, PPHD will continue to engage the Pasadena Tobacco Prevention Coalition and the Pasadena Cigarette Stompers to ensure these programs are informed by both adult and youth perspectives for effective implementation.

Marijuana Health Education Campaign

The Pasadena Tobacco Control Program launched a media campaign to inform the public about the health effects of cannabis, commonly known as marijuana.  The goal of the local educational campaign was to raise awareness about the health effects of cannabis use, and the legal consequences of cannabis consumption while driving which can impair driving abilities. The ads are focused on reaching youth and marijuana users, and were placed inside Pasadena Transit buses.

For facts and resources to make safe and informed decisions on cannabis use, visit  For more information about the media campaign, call the PPHD Substance Abuse Prevention and Control Program at (626) 744-6042.  If you have seen a smoking violation, an illegal tobacco sale to youth under age 21, or someone purchasing tobacco products for minors, please call our program office at (626)744-6014.

Smoke-Free Housing

On July 11, 2011, Pasadena City Council unanimously approved amendments to the City’s Tobacco Use Prevention Ordinance to prohibit smoking in apartments and condominiums to protect residents from drifting tobacco smoke.  Pasadena Municipal Code (PMC) Section 8.78.085 became effective on August 13, 2011, with provisions that take effect on certain dates.  For more detailed information, please review the following documents:

Kick It California

Kick It California (KIC) has helped people quit for nearly 30 years through free, customized one-on-one coaching that is grounded in science.

Do you need help kicking the habit?
Connect with a Quit Coach today by phone, chat, or by completing our web form.  Quit Coaches are available Monday-Friday 7 a.m. to 9 p.m. and Saturday 9 a.m. to 5 p.m.

English: 1-800-300-8086
Español: 1-800-600-8191

The California Smokers’ Helpline provides a number of services to help smokers and other tobacco users quit. All services are free.

Speak with a Quit Coach via Telephone Counseling, chat, or receive text messaging support.

Telephone Counseling

At KIC, you can develop a quitting plan that’s right for you—by working one-on-one with a trained telephone counselor. Helpline counseling is easy, convenient, and has been proven to double smokers’ chances of quitting for good. Services are available in multiple languages and special services are available for tobacco chewerspregnant smokers, teens, and e-cigarette users. Call 1-800-NO-BUTTS today! Counselors are available weekdays, 7 a.m. to 9 p.m., and Saturday, 9 a.m. to 5 p.m. Or sign up 24/7 online.

  • English: 1-800-NO-BUTTS (1-800-662-8887)
  • Chinese: 1-800-838-8917
  • Korean: 1-800-556-5564
  • Spanish: 1-800-45-NO-FUME (1-800-456-6386)
  • Vietnamese: 1-800-778-8440
  • Tobacco Chewers: 1-800-844-CHEW (1-800-844-2439)

Text Messaging

Want a little extra support via text messages?  You can receive texts each day during the first important weeks of quitting. Text messages are tailored to help at critical points along the way. You can also send questions at any time and a counselor will respond within one business day. Sign up to receive free quit smoking messages from Kick It California’s NoButts text program. Available in English, Spanish, Chinese, Korean, Vietnamese. You must be 13 years or older to enroll. Message and data rates may apply. Message frequency varies. Text STOP at any time to opt out. Call 800-300-8086 for help. SMS Terms Privacy Policy

How the text program works

Text Us to Join


  • Text 66819 to either quit smoking or vaping.
  • Text "Quit Smoking" for help quitting smoking or text "Quit Vaping" for help quitting vaping.

Set Your Quit Date


  • Act on the motivation you have right now by picking a day within the next week.

Start Receiving Texts


  • Based on decades of experience, Kick it California will text you the right support at the right time.

Text QUIT to 47848 or download the quitSTART app. The quitSTART app is a free smartphone application provided by Once you download the app, you will be able to access tailored tips, inspiration, and challenges to help you quit smoking. Depending on your smart phone device, please scan the QR code to download the free app. is a part of This website provides information grounded in scientific evidence to reduce teen tobacco use. also offers free tools that meet teens where they are.

American Cancer Society

American Cancer Society

The American Cancer Society promotes healthy lifestyles to help prevent cancer. By clicking on the link, you will find Plans to Quit Smoking as well as how to quit smoking and how to quit e-cigarettes. Check the American Cancer Society out!

American Heart Society

American Heart Society

The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Check out the American Heart Association’s website for methods for quitting as well as making a plan for your Quit Day.

American Lung Society

American Lung Society

The American Lung Association is the leading organization working to save lives by improving lung health. The American Lung Association also prevents lung disease through education, advocacy, and research. The American Lung Association offers five tips that can help you on the path to success to quit smoking. is managed by the U.S. Department of Health and Human Services. They provide tools to quit now as well as reports and ongoing research of tobacco use. The website is also available in Spanish.

Centers for Disease Control and Prevention (CDC)

The Centers for Disease Control and Prevention is also another great resource to use to help quit smoking. Their website provides information on “Quit Smoking Medicines”. They have free support numbers that are available in a variety of languages.

1-800-QUIT-NOW for FREE support

  • Free quit help: 1-800-QUIT-NOW (1-800-784-8669)
  • In Spanish: 1-855-DÉJELO-YA (1-855-335-3569)
  • In Asian languages:
  • Mandarin and Cantonese: 1-800-838-8917
  • Korean: 1-800-556-5564
  • Vietnamese: 1-800-778-8440


YouCanQUIT2 is a Defense Department educational campaign for the U.S. military. Launched in February 2007, the mission of the campaign is to help Service members quit tobacco. The site supports the Defense Department’s efforts to build and sustain a ready and resilient force by providing resources for Service members, as well as their family, friends, and health professionals.

BecomeAnEx is run by Truth Initiatives. Truth Initiative is the largest non-profit public health organization who are dedicated to helping people quit tobacco. You will have access to live chat digital coaching with tobacco treatment experts and nicotine replacement medication shipped right to your home. Some are available over-the-counter, but others require a prescription from your healthcare provider.

Food and Drug Administration (FDA)

FDA 101: Smoking Cessation Products

The U.S. Food and Drug Administration provides information on the benefits of quitting smoking. It talks about smoking cessation products that have been FDA approved or FDA cleared and have shown to help people quit smoking.

Local Resources

Other resources are also available for a cost or on a sliding scale fee. Call your insurance company to ask about what services are included in your health insurance. If you do not have health insurance, please call 211.

Tobacco Prevention Coalitions

Pasadena Tobacco Prevention Coalition

The mission of the Pasadena Tobacco Prevention Coalition is to preserve and protect the health and well-being of individuals who live, work and play in Pasadena communities and the surrounding area and provide education with regard to the harmful effects of tobacco, tobacco smoke, and new and emerging products among youth and underserved populations.

Who we are, what we do:

  • Partner with the local Pasadena Public Health Department to provide input to the Comprehensive Tobacco Control Plan to reduce a youth’s easy access to tobacco products, reduce the public’s exposure to secondhand smoke, and to counter pro-tobacco influences with public health media campaigns
  • Educate the community about the harmful effects about tobacco use and emerging tobacco products such e-cigarettes
  • Promote smoking cessation resources through 1-800-NO-BUTTS to help local residents to quit smoking
  • Work with the youth coalition Pasadena Cigarette Stompers to further protect youth from tobacco use

Join us! Call (626) 744-6142 or email at

Pasadena Cigarette Stompers

The Pasadena Cigarette Stompers youth coalition aims to prevent tobacco use among youth, reduce youth access to tobacco and to provide youth with a tobacco-free environment through prevention and education activities.

Who we are, what we do:

  • Prevent Pasadena youth from growing up and becoming cigarette smokers
  • Advocate to create smoke free environments and work with our community partners to  enforce tobacco control laws
  • Work with the Pasadena Police Department to prevent merchants from selling tobacco, e-cigarettes, and other tobacco products to minors
  • Monitor, observe and decrease tobacco advertising in our community


What a great way to do community service! If you are between the ages of 12-20, join us! Call (626) 744-6142 or email at