You may pre-purchase parking by visiting the Parking Concepts Inc. webpage: https://parkingconcepts.com/rose-parade-2024/
Otherwise, paid parking is offered on a first-come, first-served basis at various City lots and parking structures near the parade route.
IMPORTANT: Please note that due to road closures visitors are strongly encouraged to park before 6 a.m., especially at locations near the parade route. Please do not rely upon your GPS as road closures will be in effect and may not reflect on the GPS application.
Late arrivals may not be accommodated in their selected City garages and will be directed to other garages. Be advised to expect traffic delays when traveling in Pasadena on the day of the Rose Parade.
Overnight parking on Pasadena streets begins at noon the day before the parade, for that evening only. All “No Parking” areas, including but not limited to red curb zones, fire hydrants, and fire zones will be enforced, and vehicles in violation will be subject to citation and/or tow.
There is no parking allowed on the parade route itself and any parked vehicles will be towed away.
Text Before Tow Program
To be notified by text if your vehicle is at risk of being towed, sign up using this link: https://forms.office.com/pages/responsepage.aspx?id=APzZgmYsAkSij8a83DLkkQZYIPOfmdZBvn4PwXpTlgFUREQySjJJTThZN1JFUlM1M0wxUVhUTzA5WC4u
For more information about the Text Before Tow Program visit: https://www.cityofpasadena.net/transportation/parking-info/text-before-tow/
Parking Enforcement Status
Normal, all parking restrictions enforced.
Please call (626) 744-6440 for more information during regular business hours.