City of Pasadena Celebrates 100th Anniversary of Women’s Right to Vote

Campaign Image - Vote Future

About the Campaign

In 1920, after a nearly 100-year-long struggle, Congress ratified the 19th amendment, giving American women the right to vote and equal voice in the laws and politics that govern them. The City of Pasadena has spent the past year planning to celebrate the 100th anniversary of this landmark victory. As a result of the ongoing pandemic, we’re taking our celebration virtual!

Beginning on August 26, Women’s Equality Day, and continuing through Election Day, November 3, we’re calling on women to get registered and #VoteCauseWeCan.

When we vote, we not only pay tribute to the brave, steadfast individuals who secured equal voting rights for women, but we also exercise our power to secure an even greater, more just society for all.

We Need You

According to the most recent data from the L.A. County Registrar-Recorder's Office, over 13% of voting-eligible women in Pasadena are not registered. If that’s you, please register to vote now.

We also need your help to make sure family members, friends, neighbors, coworkers and anyone else you can think of are registered to vote, and know the various ways to cast their vote this year. View How to Participate below to get started.

How to Participate

  1. Follow us on TwitterFacebook, and Instagram to keep up with the campaign and share our posts.
  2. Share your reason(s) for voting this year in a photo or video post using the hashtag #VoteCauseWeCan, and tag a friend or family member to do the same. We'll share the ones we see on our social channels, and a few lucky posters will be selected at random each week until Election Day to receive an official #VoteCauseWeCan face mask and t-shirt.

    Individuals (aka posters) selected at random to receive a face mask and t-shirt will be notified via direct message. Only U.S. residents are eligible to receive a face mask and t-shirt. Videos/posts will be reviewed for content before sharing on City of Pasadena social media channels. The City of Pasadena reserves the right to exclude posts from sharing it deems inappropriate and unsuitable for publishing, or otherwise non-compliant.

  3. Share our campaign graphics and messaging in your social media posts. Sample messaging is included in the toolkit below.
  4. Add our custom #VoteCauseWeCan frame to your social media profile images. View our Social Media Toolkit below for instructions.
  5. Post a selfie while dropping off your vote-by-mail ballot or after you’ve cast your early vote with the hashtag #VoteCauseWeCan, and make sure to tag us so we can share on our social media channels.
  6. Download our custom Zoom background to use during your next virtual meeting.
  7. Attend an event. View the list of upcoming events below.

Share these graphics on your Instagram, Facebook and Twitter pages to let women know how important their vote is, not just to our democracy, but to the future of our country. We’ve also included some sample social media messages to use in your posts.

To Save an Image:

  1. Click to expand and view.
  2. Right-click on the expanded image and select "Save Image As ..."

Profile Frame for Twitter and Facebook

You can also show your support by customizing your profile image with this #VoteCauseWeCan frame, available on Facebook and Twibbon. See Twibbon instructions.

To add our #VoteCauseWeCan profile frame to your existing Facebook profile image, simply:

  • Log into your Facebook account
  • Hover over your existing profile photo, and click Update
  • Click on the Add Frame tab
  • In the Search box, type #VoteCauseWeCan
  • Click on the Use as Profile Picture button, and you’re done!

Sample Social Media Messages


Our vote is our power: our power to bring about change and build a better future for us all. Let’s do this! #VoteCauseWeCan

Women: our vote matters! Register to vote online or by mail: #VoteCauseWeCan

Help guarantee a brighter future for women and girls in our country by exercising your right to vote. #VoteCauseWeCan

COVID can’t stop us from being heard. Here’s how to vote by mail: #VoteCauseWeCan #VoteByFemale

American women fought a nearly 100-year battle for the right to vote. I vote to honor their legacy and help give women the future they deserve. #VoteCauseWeCan

#VoteCauseWeCan  [fill in the blank by sharing your own reason(s) for voting this year, and challenge friends and family members to do the same by tagging them in your post]

Branded Zoom Background

Download our official campaign Zoom background to use during your next virtual meeting.

To Save the Image:

  1. Click to expand and view.
  2. Right-click on the expanded image and select "Save Image As ..."

Check back often. More events will be added as we get closer to Election Day. If you would to add your organization’s upcoming event(s) to this list, contact Araceli Mellem at

Wednesday, August 26, Women’s Equality Day | Dusk
Pasadena City Hall will be uplit in purple and gold—symbolic colors of the women’s suffrage movement—to commemorate the passage of the 19th amendment and the launch of our campaign.

Rose Bowl Stadium’s lighted logo will also switch to purple and gold to celebrate our campaign kickoff.

Pasadena Convention Center will be uplit with our campaign logo.

Saturday, August 29 | 10 a.m to 1 p.m.
Voter Registration Drive
Southern California Children Museum Parking Lot
459 E. Colorado Blvd.

Southern California Children’s Museum (SCCM) is hosting a voter registration drive to reach low-propensity and first-time voters. COVID-19 safety protocols, including face coverings and physical distancing, will be followed. Visit the SCCM website for full details.

September 16, 17 & 18 | 2:30 p.m.
2nd Annual Rose Bowl Institute Women's Empowerment Symposium

This symposium gives high school and college students exposure to top female industry leaders with backgrounds in finance, politics, sports, entertainment and technology.

UCLA and WNBA basketball legend Ann Meyers Drysdale will moderate the first day’s sessions on Sportsmanship, with panelists including two-time FIFA Women's World Cup champion, Olympic gold medalist and ESPN broadcaster Julie Foudy and Dr. Jen Welter, the first female to coach in the NFL.

The second day highlights Leadership, with panelists including Walt Disney Studio's senior vice president of global marketing partnerships, Lylle Breier; the chief executive officer of Girls Scouts of Greater LA, Theresa Edy-Kiene; and the former Tournament of Roses president, Laura Farber.

On the third and final day, former United States Secretary of State Madeline Albright will give remarks on the Citizenship theme, with additional contributions from other women in politics.

At the conclusion of the three-day symposium, participants will be eligible to apply for one of five $2,500 scholarships generously gifted to the Rose Bowl Institute.

The three-day virtual symposium is FREE to students who pre-register to watch and participate. To pre-register, visit

Wednesday, October 14, 2020 | 5-7 p.m.
Where Do You Go to Vote?: A Conversation With the County Registrars

Learn about where to vote—from the difference between polls and super polls, to how to locate your local ballot drop off boxes. Come and get your questions answered from your local election officials.

Join Zoom Meeting: 
Meeting ID: 566 143 7290

View event flier


“Voting While Black” presented by League of Women Voters Pasadena Area

If your organization is interested in joining our effort and becoming a partner, please contact Araceli Mellem at

We’re grateful for the support of the following sponsors. Their generous contributions are helping propel this campaign forward and expand our outreach.