Business Toolkit

Honored as a 20th Annual "Most Business Friendly City Awards" finalist by the Los Angeles Economic Development Corporation, Pasadena's Economic Development Division focus is to support new investment into the city by way of commercial activity, development and jobs. Whether you are starting out or building up, the intel and assets below are a resource to help you future yourself and your next big idea in Pasadena.

Business Intelligence

We are Pasadena

Get to know why Pasadena is such an attractive place for business.  Whether you’re a retailer, company, or talent looking to relocate, this helpful brochure highlights who lives and works in the City of Roses.


Pasadena’s Retail Site Assessment provides a snapshot of information and insight into Pasadena’s resident consumer habits. If you would like information specific to your site, and your customer profile, please contact Ruth Martinez or (626) 744-7351 for assistance.

Pasadena Retail Site Assessment

New Business Welcome Brochure

Welcome to Pasadena! To help you get acquainted, peruse this brochure to familiarize yourself with the City’s many commercial areas and networking organizations to help your business succeed and thrive.

Site Selection

We can assist you with a property search for your future business location in Pasadena.
For customized site selection assistance, please contact
the City of Pasadena Economic Development Office at (626) 744-4660.

Traffic Counts

The Transportation Department conducts traffic counts and makes them available to the public. Pasadena is also serviced by 6 Gold Line Metro stops connecting Pasadena by light rail and transit to the entire Los Angeles Basin.

Business Assistance & Training



For over 50 years, SCORE has offered free business mentoring and education to entrepreneurs and small business.  Schedule a free one-on-one meeting with an area SCORE rep by calling Pasadena Economic Development at (626) 744-4660. For more info about SCORE, click below.


The Small Business Development Center (SBDC) hosted by Pasadena City College helps businesses start, grow and succeed.  For more info about their no-cost business advising and low cost training, click below.


Start & Grow your business with resources offered by the Small Business Administration.  Contact your local district office at (213) 634-3855.  For more information, click below.


Every week, over 100 innovators meet for coffee, networking and a presentation on an emerging topic or a look-in of a local company.  For more information on the Friday Morning Coffee Meetup, click below.

Business Accessibility

The Americans with Disabilities Act (ADA) sets forth regulations and guidelines to ensure accessibility for people with disabilities.  The resources assembled on this page will help to familiarize you with requirements under the ADA and help to make your place of business more accessible and inclusive for all.

PWP Rebate Commercial Offerings

Below is a summary of Pasadena Water and Power's their commercial offering for small to medium sized businesses.

Water & Energy Direct Install Program
Qualifying customers who use 50kW or less in electric demand receive up to $7,500 of water and energy-saving equipment installed at no cost.
More Information

Simple Business Rebate Program 
Commercial customers who install efficient equipment in their business may qualify for rebates up to $24,000. Rebates include LED Lighting, HVAC systems and appliances, restaurant equipment and more.
More information

Customized Incentive Program
The Customized Incentive Program helps customers offset upfront costs and improve the bottom line for project-specific incentives for technology not included in the Simple Business Rebate Program.
More information

Water Rebates in Partnership with Metropolitan Water District
In partnership with Metropolitan Water District, PWP offers direct rebates through Socal Water$mart for efficient plumbing fixtures, turf replacement, medical equipment and more.
More Information